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Newspaper or circular advertising is governed by ORC § 4731.22 , which prohibits advertising for or soliciting patients or publishing a false, fraudulent, deceptive or misleading statement. A “false, fraudulent, deceptive or misleading statement” includes a misrepresentation of fact, is likely to mislead or deceive because of a failure to disclose material facts, is intended or is likely to create false or unjustified expectations of favorable results or includes representations or implications that in reasonable probability will cause an ordinarily prudent person to misunderstand or be deceived. ORC § 4731.22  (B)(5)

No person shall practice medicine or surgery, or any of its branches without a certificate from the State medical Board; no person shall advertise or announce himself as a practitioner of medicine or surgery, or any of its branches, without a certificate from the Board; no person not being a licensee shall open or conduct an office or other place for such practice without a certificate from the Board; no person who has a certificate to practice medicine or surgery, or any of its branches, after a certificate has been revoked, or, if suspended, during the time of such suspension. ORC § 4731.41

The Designation “Dr.” or “Doctor” shall not precede the name of the limited practitioner. NO person holding a certificate to practice a limited branch of medicine or surgery shall employ or cause to be employed the designation “Dr.” or “Doctor” without also qualifying such designation by the name or abbreviation of the limited branch for which he has been certificated. The appropriate designation must follow the name of the limited practitioner (e.g. “John Doe, Doctor of Mechanotherapy” or “John Doe, D.M.”) and may be employed or caused to be employed by the limited practitioner only if the limited practitioner has received such a title from a school empowered to grant the degree. OAC § 4731-1-03  (D)

No person holding a certificate to practice a limited branch of medicine or surgery shall employ, or cause to be employed, the designation “physician” or “surgeon” no matter how qualified or how employed in combination with other language. OAC § 4731-1-03  (E)

No person holding a certificate to practice any limited branch or branches of medicine or surgery shall hold himself out as certificated in or able to practice any limited branch of surgery for which that person has not been certificated. OAC § 4731-1-03  (F)

No person holding a certificate to practice any limited branch or branches of medicine or surgery shall conduct such practice under any name or title, either as an individual, company or concern, except under his own name or that mentioned in the certificate. OAC § 4731-1-03  (G)

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